Industry experts share insights at #2016CADA


The 2016 Credit and Decision Analytics Conference was held at Legend Golf & Safari Resort from 7-9 September 2016. Hosted by the CSH Group of companies (Compuscan, Compuscan Academy, Scoresharp, P:Cubed and ProfitScience), the conference hosted an array of industry experts and thought leaders from the credit, data, marketing and analytics industries.

“This year’s conference was thoroughly enjoyed by delegates from different companies, industries and business units which provided a strong platform for networking opportunities and the sharing of information across the customer lifecycle.” comments Compuscan Chief Marketing Officer, Frank Lenisa.

With a theme that encouraged delegates to Explore. Seek and Discover, the conference sought to unpack the customer lifecycle and discover new ways to improve the way in which companies engage and retain their most valuable customers.

“We wanted to create an opportunity for all to learn from industry experts, form partnerships and encourage new synergies within the credit and data analytics space,” commented Lenisa.

Business leader and disruptor, Vusi Thembekwayo, engaged the audience as the facilitator and also delivered an awe-inspiring key note on how to drive change.

Speakers at the conference included serial entrepreneur and Sorbet-founder, Ian Fuhr as well as alternative data pioneer, Shane Moldenhauer from the Creditinfo Group. MyBucks, Absa, Yellowwood, Payprop Capital and Real People were amongst those who contributed to the conversations.

“We are passionate about seeking the best practices in technology, market trends, decision analytics and customer relationship management, which is why we are proud to continue to host this conference annually.” commented Lenisa. “We also wanted people to have some fun – and judging by the feedback received from our loyal and valued clients we are confident they did!” he added.

“As a market leader, we will continue to contribute to the development of thought leadership in the data and analytics space,” he said. “We plan to shoot the lights out on the next conference so look out for #2017CADA!

Some highlights from #2016CADA:

Zebra Legend Golf and Safari Resort

Legend Golf and Safari Resort provided plenty of game-watching time between the conference programme.

#2016CADA golfers at Legend Golf an Safari Resort

Golfers braving the heat, from left: Naas van Heerden (Real People), Lawrence Twigg (P:Cubed), Pieter van Heerden (Scoresharp) and Yaron Bernstein (Product Credit Solutions Group)

#2016CADA delegate

FNB Head of Analytics, Gerard Bos, having some fun on the Segway Safari.

Game drive #2016CADA

Guests enjoyed a 3-hour game drive at Entabeni Game Reserve.

Helicopter flights at #2016CADA

Delegates were treated to a heli-flip over the beautiful resort, where they saw big game.

Ian Fuhr at #2016CADA

The conference speaker and founder of Sorbet, Ian Fuhr, shared his secrets in servant leadership.

David Blythe #2016CADA

Yellowwood CEO, David Blythe, made a strong case for data segmentation and marketing strategies to be aligned to real-world, non-traditional perimeters.

#2016CADA delegates

Audience members from South Africa, Uganda, Malawi and Lesotho attended the conference.

De Wet Ferreira #2016CADA

De Wet Ferreira from DNS Forensics reminded the audience of the real risks in data fraud.

Johan du Pisanie #2016CADA

The conference allowed for plenty of interaction between speakers and delegates. Photographed here, is Johan du Pisanie.

Monkey at Legend Golf and Safari Resort

Delegates were happy to share their lunch with resident monkeys.

Colin Habberton #2016CADA

Payprop Capital CEO, Colin Habberton shared his case study in how data disrupts and drives innovation.

Gunter Marais

Gunter Marais, Credit Risk Analyst at MyBucks, entertained the crowd.

Sonja Fourie #2016CADA

Head of Absa Rewards, Sonja Fourie explored the fundamentals in driving firm value through loyalty programmes.

Madeleine Pelzer

Bankseta Skills Development Manager, Madeleine Pelzer, delivered an insightful talk on the face of the new employee.

Anton Grützmacher

Anton Grützmacher, Partner at ProfitScience, shared his thoughts on digital acquisition strategies.

Tsidi Marinagwe

Delegates from Absa posed their questions to the speakers. Photographed here, is Tsidi Marinagwe.

Izak Odendaal

Old Mutual Multi-Manager, Izak Odendaal, shed some light on our current economic state and South African consumer debt.

Legend Golf and Safari Resort

The Boma provided for a beautiful, relaxed setting where delegates could socialise under African skies.

#2016CADA celebratory dinner

Local dancers entertained guests at the celebratory dinner.

Click here for the full conference gallery.